New Jersey American Water – Fleet Branding

New Jersey American Water was in the process of creating a new campaign and had contacted the company I was working with. I was brought in to sit in on design meetings and discuss the specifics of the campaign and work on design for the new fleet.

I wanted to hone in that this company was fresh, committed, and wanted to add a sense of trust with the brand. Color studies were conducted with the idea of psychology behind color choice along with the product of the company.

A multi-hued blue swoosh was added along with the focal point of the company’s logo were added to the design to create a sense of moving water, and brand recognition.

The tag line “Use Water Wisely” was put along the front fender to drive home the idea of wise water use choices.

Click on the images below for a closer look

Project Details

  • Site Design
  • HTML / CSS
  • WordPress Integration
  • SEO
  • Project Deployment