“ZOQ will be used for interior design and an online art galla..high end customers…looking for something along the lines of a Monogram/Crest Look..”
Above were my original notes from the first discussion with this client. The first round of concepts didn’t have the right look for the client so I went back to the drawing board.
After further discussions, it was decided the logo should be all lowercase letters, simple, and do away with the crest/monogram look. I ended up digitizing my own handwriting for the final logo.
The color scheme would remain monochrome with a medium gray background, white copy and added details were to be in a darker shade of gray.